How we invest

Our equity process dates from the early 1990s. We believe its advantage lies in the consistency of its approach, irrespective of market conditions.

Key points:

  • Bottom-up investment style, emphasising company fundamentals
  • Team approach, with asset managers based in the regions where we invest
  • Low portfolio turnover, buying stocks and holding them for the long term
  • First-hand company research
  • No investment made without having interviewed the company’s management first
  • We aim to add value by identifying good quality stocks that are attractively priced and avoid businesses that we do not understand

The Aberdeen equity investment process

Breakdown of the Aberdeen equity investment process